OATMEAL MARKET ANALYSIS
Market Dynamic
Increasing preference for healthy meal among individuals with rich source of fiber is one of the major driver for growth of the global oatmeal market. Moreover, increasing use of oats as a part of daily meal by people suffering from cardiovascular disorders and diabetes is driving market growth, as consumption of oats reduce the postprandial glycaemic response, which refers to an elevated blood glucose concentration after a meal. According to the WHO, the number of people diagnosed with diabetes has increased from 108 million in 1980 to 422 million in 2014. The WHO also projected diabetes to be the seventh largest cause of death by 2030.
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