OAT DRINK MARKET ANALYSIS

Market Challenges And Opportunities

Market Trends:

• Oat drink is a good source of calcium, proteins, fibers, and vitamins and it does not have any added sugar. Therefore, oat drink is considered as a healthy beverage for individuals suffering from diabetes or cardio vascular diseases (CVD), which is a leading cause of death, globally.
• According to the factsheet released by the World Health Organization (WHO) for CVD in May 2017, it was estimated that 17.9 million people died due to CVDs in 2016, which represented 31% of all the global deaths. Reducing consumption of saturated fats is necessary to maintain normal blood cholesterol levels, thereby preventing occurrence of CVD. Oats are naturally low in saturated fats and therefore, increased demand for food products containing oats from individuals suffering from CVD is expected to drive growth of the market.