OAT-BASED INGREDIENTS MARKET ANALYSIS

Market Challenges And Opportunities

Drivers

Soaring demand for oat-based ingredients due its health benefits

Oat-based ingredients are enriched resources of fiber, minerals, antioxidants, and vitamins, which used to make nutritious food products. In addition, food products with oat-based ingredients such as oatmeal cookies, oatcakes, and oat breads, among others are enriched with nutrients. Moreover, oat-based ingredients are more effective in case of diabetic consumers. These ingredients reduce the level of cholesterol and blood sugar. Furthermore, oat-based ingredients are lower the risks regarding cardiovascular and diabetes diseases.

Market Restraints

Ill-effects of oat-based ingredient is hampering the market growth

The oat-based ingredients can cause gastric swelling, which further results in discomfort and pain owing to abdominal flatulence and cramps. In addition, the sudden consumption of oat-based ingredients in daily meal is likely to have an effect on the digestive systems. Moreover, the consumption of soaked oat-based ingredients are hard to digest. Consumers who suffer from celiac disease are restricted to consume oat-based ingredients in any form or shape. Thus, owing to the disadvantages of oat-based ingredients, it is hindering the global market growth. Nevertheless, rising consumption of oat-based ingredients by the younger consumers is boosting the demand for it.

Market Trends

Increasing demand for flavored oat-based ingredients in the savory and sweet industry

Oat-based ingredients are used in different kinds of savory and sweet food products such as rolls, biscuits, muffins, and others. In addition, oat-based ingredients contain slow releasing carbohydrates, protein, fiber, and others. Moreover, the cooked oat-based ingredients with fresh fruit such as raspberries, blueberries, and blackberries, among others enhance flavor and texture of food products. Thus, rising use of oat-based ingredients in savory and sweet food items is trending in the global oat-based ingredient market.