Nutritional Yeast MarketSize and Trends

Market Dynamics:-

Nutritional yeast provides numerous health benefits such as it boosts immune system, lowers cholesterol levels, and promotes healthy hair, skin, and nails among others. Rising health awareness among consumers and growing awareness regarding the health benefits of nutritional yeast is a major factor driving growth of the global nutritional yeast market.

Furthermore, several players operating in the global nutritional yeast market are introducing organic nutritional yeast to cater to growing demand for organic products. For instance, in December 2015, Lesaffre, the yeast manufacturer in France, introduced Lynside NUTRI ORGANIC, an organic nutritional yeast to diversify its product portfolio and cater to growing demand for organic products. NUTRI ORGANIC is available in two forms, one is as flakes, which can be used for cooking and the other as powder form, which can be used alone or in combination with other ingredients such as dietary supplements and functional foods.

Market Outlook:-

Among regions, North America is estimated to hold a significant share in the global nutritional yeast market in 2019. The U.S. is estimated to account for the largest market share in 2019. This is attributed to growing demand for organic products in this country, owing to rising health awareness among consumers. For instance, according to the Organic Trade Association, organic food sales were estimated at US$ 47.9 billion in 2018, which was an increase of 5.9% from 2017 in the U.S.

Furthermore, according to the same source, approximately 93% of the organic sales take place through natural and conventional supermarkets and chains, which is aiding in growth of supermarket distribution channel segment in the global nutritional yeast market.

Europe is estimated to be a lucrative market in 2019. The U.K., Germany, and France are the countries accounting for a major nutritional yeast market share in 2019. Nutritional yeast is a vegan source of antioxidants, proteins, minerals, vitamins, etc. Moreover, growing vegan and vegetarian populations is also fuelling growth of the nutritional yeast market globally. According to the Vegan Society, the population of vegans in the U.K. in 2015 was 150,000 which increased to 600,000 in 2018.