Nutritional Supplements MarketSize and Trends

Global nutritional supplements market was valued at US$ 325.4 Billion in 2022 and is estimated to exhibit a CAGR of 7.31%, in terms of value, over the forecast period (2023 – 2030), and is expected to reach US$ 572.4 Billion by 2030.

Increasing awareness regarding health is expected to drive the market growth. People are now more aware of the impact of an unhealthy lifestyle. Increasing prevalence of non-communicable diseases (NCDs) lead to adoption of nutritional supplements. As per the WHO, NCDs accounts for 41 million deaths every year. During the pandemic, immunity-boosting supplements were high in demand

Global Nutritional Supplements Market: Drivers

Consumption of Nutritional Food Global burden of malnutrition is increasing day by day. According to UNICEF, around 149.0 million children under 5 years of age are stunted, 40.1 million are overweight, and 49.5 million are weighted, in 2020. Rising prevalence of overweight and obesity globally. Low income countries are affected by the issue of underweight, whereas, high income countries are affected by the overweight and obesity issues. Around 677.6 million global adults were obese in 2020. Consumption of nutritional food and maintaining a healthy diet helps in building a strong immune system that provides strength to fight various diseases. This is expected to boost demand for the nutritional diets among the global population.

Eliminating the Usagee of Traditional Ingredients

Plant-based foods and superfoods are adopted as a part of living and eating healthier. Companies in the nutritional supplement industry focuses on developing a new line of products and manufacturing products that are not just tablets but are in palatable forms like gummies and soft chews with flavors that don’t taste like medicine. Innovative products like vitamin supplements from Frunutta are regular vitamins that dissolve under the tongue, and are helpful for people who do not prefer chewing gummies or swallowing pills. This formulation eliminates the usage of traditional ingredients like added colors, coatings, and preservatives. These new products has the potential to capture the market, and is expected to drive the market growth.

Global Nutritional Supplements Market: Market Segmentation

Among ingredient, vitamin segment held a dominant position, as vitamins are the widely consumed supplements across the globe, followed by minerals and protein. In developed and developing countries, the deficiency of vital vitamins such as Vitamin A, B, C, and E among the population is v common, and hence to fulfill the required daily dose of vitamin, consumers are highly inclined towards vitamin supplements. In pregnant women, the elderly, and in some adults, lack of certain minerals can lead to serious health diseases, due to which the demand for mineral additives is increasing rapidly among the mentioned population group. The protein segment is expected to witness high demand in the near future, owing to rising consumer inclination towards weight management, body building, and endurance. The protein and amino acids segments are expected to witness growth, owing to its usage in muscle growth, fatigue reduction, increased mental focus, and improved recovery.

Figure 1. Global Nutritional Supplements Market, By Product Type,2022

Global Nutritional Supplements Market: Regional Insights

Asia Pacific market is expected to exhibit fastest compound annual growth rate during 2023-2030, owing to increasing health-consciousness among consumers that leads to adoption of health-enhancing supplement products in their daily life. Demand for nutritional supplements is increasing at a rapid pace in highly populated countries of the region such as China and India. Rising awareness about the personalized nutrition is expected to enhance the consumer base for food supplements across the region. Moreover, increased interest of key international market players in expanding their production bases and product portfolio across Asian and Southeast Asian countries such as South Korea, Malaysia, India, China, and others, due to high population density is expected to drive the regional market growth.

Figure 2. Global Nutritional Supplements Market, By Region, 2022