Regional Insights
North America, followed by Europe and Asia Pacific, respectively, accounted for major share in the global nutricosmetics market in terms of revenue in 2022 and the trend is estimated to remain the same over the forecast period. The growing demand for personal grooming and busy lifestyles in Asia Pacific due to rising consumer awareness coupled with growing retail sector is expected to drive growth of the global nutricosmetics market over the forecast period. Asia Pacific is expected to be the most lucrative market during the forecast period, due to its rapidly growing economy, especially in China and India, coupled with rising healthcare awareness, which in turn is expected to bend the consumers towards nutricosmetics along with the regular diet. Moreover, the growing retail sector across the region is also expected to boost the market for nutricosmetics from 2023 to 2030. For instance, according to India Brand Equity Foundation (IBEF)—a Trust established by the Department of Commerce, Ministry of Commerce and Industry, Government of India, On February 2021, one of the fastest-growing markets in India, Beauty & Personal Care, continues to be refined at the helm of consumer preferences and trends, intense industry competition, technology and innovation.
A joint study report by Google, Kantar and WPP titled ‘Connected Beauty Consumer report’ released in November 2020 highlighted that the Indian beauty & personal care industry is expected to grow to Rs. 111,000 crore (US$ 15.17 billion) by 2024, from Rs. 73,000 crore (US$ 9.98 billion) in 2019, with e-commerce being the game changer. Covid-19 has not only changed the market dynamics, but also skewed consumer preferences towards the beauty & make-up industry.
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