NORTH AMERICA SACHET PACKAGING IN PHARMACEUTICALS MARKET ANALYSIS

North America sachet packaging in pharmaceuticals market faces the challenge of availability of substitutes. There are many alternative packaging formats available in the market that can be used instead of sachet packaging. For example, blister packs and bottles are widely used for pharmaceutical packaging. These packaging types are more durable compared to sachet packaging and provide protection from moisture and other contamination. Moreover, manufactures can pack a larger quantity of medicine in bottles and blister packs as compared to sachets. This increases their attractiveness for pharmaceutical manufacturers and distributors. Sachet packaging needs to be handled carefully and has low product shelf life. The convenience of other packaging substitutes threatens the growth of North America sachet packaging in pharmaceuticals market. For sustainable growth, sachet packaging manufacturers need to focus on developing high quality and longer shelf-life products.

Market Opportunity: Technological Advancements

North America sachet packaging in pharmaceuticals market has strong growth opportunities due to technological advancements. Continuous innovation in packaging machinery by manufacturers has improved production efficiencies and capabilities. Advanced forming and sealing machines allow high speed and accurate production of sachets. This has increased manufactures' interest as it reduces labor costs and improves output. New software and automation integration is further enhancing productivity. Additionally, material science advancements have resulted in development of high barrier films that increase product shelf life of sachet packaged products. Such films provide effective protection from moisture, light, oxygen, and other contamination. Their use is augmenting the application areas of sachet packaging in pharmaceutical products. The technological advancements are expected to boost adoption of sachet packaging in North America.