North America sachet packaging in pharmaceuticals market is estimated to be valued at USD 530.2 Mn in 2024 and is expected to reach USD 840.2 Mn by 2031, exhibiting a compound annual growth rate (CAGR) of 6.8% from 2024 to 2031. Sachet packaging offers advantages like single-dose usability and affordability for consumers with low incomes, driving its demand from pharmaceutical manufacturers in the region.
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The market is expected to witness positive growth over the forecast period owing to increasing preference for small dose packaging among consumers and focus of pharma companies on pricing strategies to make medicines affordable for all. Rising demand for convenient packaging and ability of sachets to target niche applications are factors contributing to the market expansion.
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Insights, By Material- Cost-Effectiveness drives growth of plastic segment
In terms of material, plastic segment is estimated to contribute the highest market share of 61.2 % in 2024, owing to its numerous advantages over non-plastic materials. Being lightweight and durable, plastic offers significant cost saving benefits during manufacturing, packaging, storage and transportation of pharmaceutical products. The flexibility of plastic allows for creative and innovative packaging designs that can better protect drug formulations. It also enables transparent visibility of product contents, which boosts brand awareness and visibility on retail shelves. Plastic sachets are affordable and convenient, making them a preferred choice for over-the-counter drugs that target price-sensitive consumers. Strategic partnerships between plastic manufacturers and drug makers ensure stable supply and drive further material optimization to satisfy stringent pharmaceutical regulations.
Insights By Packaging Sizes- Consumer convenience fuels demand for smaller sachet sizes (01ml-10ml)
In terms of packaging sizes, 01ml-10ml segment is estimated to contribute the highest market share of 32.2% in 2024, owing to the rising focus on consumer convenience. Sachets in this size range are ideal for dispensing single doses of certain medications like vitamins, pain relievers, and cold/flu remedies. They eliminate the need for measuring cups or spoons, thus improving compliance. Their affordability also makes them an attractive option for low-income groups to manage minor ailments. Continuous innovations to miniaturize packaging will further expand the functional utilities of 1-10ml sachets.
In Insights, By Application - Self-medication trends boost OTC drugs segment
In terms of application, OTC drugs segment is estimated to contribute the highest market share of 29.3 % in 2024, due to growing self-medication practices. Sachets provide product samples and starter packs for customers to try new OTC offerings. This encourages immediate purchase decisions and trial. Also, sachets satisfy increasing demand for small a scannable code to help vendors track inventory (SKUs) from solopreneurs and retailers of convenience stores. Their shelf-appeal as affordable options attracts price-sensitive users tuning into web health information. Furthermore, aging population manages minor health issues independently with conveniently packaged OTC drugs available as sachets. This empowers individuals while relieving pressures on formal healthcare systems.
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Top Strategies Followed by North America Sachet Packaging in Pharmaceuticals Market Players
Emerging Startups in the North America Sachet Packaging in Pharmaceuticals Market
Innovative Technologies: Startups are developing smart solutions - Medi Sentry uses printed electronics, sensors and AI to ensure medication adherence from manufacture to home. Their real-time tracking aims to reduce healthcare costs.
Sustainable Solutions: EcoPack makes biodegradable, plant-based blisters and pouches reducing plastic waste. Their products decompose fully with no toxic residues. This significantly cuts packaging's environmental impact.
Market Contribution: Startups address unique needs. OpenNature developed single-use sachets for vaccines needing no cold chain, improving access. Modjoul supplies digital therapeutics via smart sachets to enhance care for chronic diseases.
Collaborations spur innovation. IPACKMED partners with Purdue University to 3D print intelligent packaging integrating sensors for personalized medication.
Key Takeaways from Analyst
North America sachet packaging in pharmaceuticals market growth is driven by increasing demand for convenient and single-dose packaging options, as sachets offer enhanced portability and dosage accuracy. The rise in chronic diseases necessitating regular medication has further amplified this trend, with sachets providing an effective solution for patient adherence.
Technological advancements in packaging materials are also contributing to market expansion. Innovations such as moisture-resistant and tamper-evident sachets enhance product safety and shelf life, appealing to both manufacturers and consumers. Additionally, the growing preference for over-the-counter (OTC) medications in sachet form supports market dynamics, as consumers seek convenient solutions for minor ailments.
Regulatory frameworks in North America are becoming increasingly favorable towards sachet packaging, as they align with sustainable practices and reduce waste associated with traditional packaging. However, challenges such as higher production costs and competition from established packaging formats remain.
North America Sachet Packaging in Pharmaceuticals Market Report Coverage
Report Coverage | Details | ||
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Base Year: | 2023 | Market Size in 2024: | US$ 530.2 Mn |
Historical Data for: | 2019 To 2023 | Forecast Period: | 2024 To 2031 |
Forecast Period 2024 to 2031 CAGR: | 6.8% | 2031 Value Projection: | US$ 840.2 Mn |
Segments covered: |
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Companies covered: |
Ahlstrom-Munksjo, Amcor plc, American Flexpack, Constantia Flexibles, Glenroy Inc., Multi-Pack Solutions LLC, Ropack, Inc., Sharp, Synchpack, and Tripak Pharmaceuticals |
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Growth Drivers: |
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Restraints & Challenges: |
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Market Driver - Growing demand for OTC drugs
The demand for over-the-counter (OTC) medications has been steadily rising in the North American region over the past decade. Unlike prescription drugs that need a doctor's authorization, OTC drugs can be purchased without a prescription and directly by consumers from retail stores, pharmacies or online channels. With people becoming more conscious about their health and lifestyles, there has been a higher dependence on OTC drugs for minor health issues and daily wellness needs.
Factors such as hectic schedules, long working hours and preferences for self-medication have encouraged people to rely on OTC drugs more frequently. Consumers reaching out for prompt relief from common cold, cough, headaches, body pain and digestive issues are fuelling sales of OTC medications. Data released in May 2023, According to the U.S. Census Bureau, over 10% of American citizens were aged 65 and older in 2020, a section highly focused on healthcare.
Market Challenge - Availability of substitutes
North America sachet packaging in pharmaceuticals market faces the challenge of availability of substitutes. There are many alternative packaging formats available in the market that can be used instead of sachet packaging. For example, blister packs and bottles are widely used for pharmaceutical packaging. These packaging types are more durable compared to sachet packaging and provide protection from moisture and other contamination. Moreover, manufactures can pack a larger quantity of medicine in bottles and blister packs as compared to sachets. This increases their attractiveness for pharmaceutical manufacturers and distributors. Sachet packaging needs to be handled carefully and has low product shelf life. The convenience of other packaging substitutes threatens the growth of North America sachet packaging in pharmaceuticals market. For sustainable growth, sachet packaging manufacturers need to focus on developing high quality and longer shelf-life products.
Market Opportunity: Technological Advancements
North America sachet packaging in pharmaceuticals market has strong growth opportunities due to technological advancements. Continuous innovation in packaging machinery by manufacturers has improved production efficiencies and capabilities. Advanced forming and sealing machines allow high speed and accurate production of sachets. This has increased manufactures' interest as it reduces labor costs and improves output. New software and automation integration is further enhancing productivity. Additionally, material science advancements have resulted in development of high barrier films that increase product shelf life of sachet packaged products. Such films provide effective protection from moisture, light, oxygen, and other contamination. Their use is augmenting the application areas of sachet packaging in pharmaceutical products. The technological advancements are expected to boost adoption of sachet packaging in North America.
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About Author
Kalpesh Gharte is a seasoned management consultant with over 8 years of experience in the packaging, cosmetic ingredients, and food ingredients sectors. He has a proven track record of helping companies optimize their operations, enhance product offerings, and navigate the complexities of market trends and regulatory environment. Throughout his career, Kalpesh has completed numerous projects that have led to significant improvements in operational efficiency and market positioning for his clients. He is known for his ability to foster collaboration across teams, drive innovation, and implement best practices that enhance overall business performance.
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