NORTH AMERICA PUBLIC SAFETY WIRELESS COMMUNICATION MARKET ANALYSIS

Market Challenges And Opportunities

Market Dynamics- Drivers

Proactive initiatives for public safety application is expected to drive growth of the North America public safety wireless communication market during the forecast period. Governments in North America have started taking proactive initiatives to protect the city and improve the public safety application. Such government initiatives are encouraging a large sum of money from the government grants to promote public safety, in order to avail real-time transfer of both voice and data. For instance, in 2012, the U.S. Government allocated a US$ 10 billion budget for the reduction of the deficit. This growth is owing to better efficiency wireless technology that is used in public safety and thus more spectrum is allocated in public safety.

Improved coordination among emergency organizations is expected to propel the North America public safety wireless communication market growth over the forecast period. As public safety organizations are increasing, different organizations need different types of devices. This is required to communicate among themselves during emergencies. The interoperability of devices to communicate among different organizations in public safety helps in the improvement of coordination among the various departments and also in long term growth of the public safety organization. The fire department these days need to communicate with the police department for sightseeing and ambulance at the sight of taking the injured people to the hospital.

Market Opportunities

Growth of modern cellular industry with a legacy of LMR devices can present lucrative growth opportunities in the North America public safety wireless communication market. State and local revenue support the first responders to buy their equipment with their own local budgets. This is to improve the interoperability with one another and to provide services among themselves. However, in a modern broadband generation, public safety agencies have to procure the services from commercial service providers or they have to make contact with the vendors to operate the network on their behalf.

Advent of next-generation public safety communications systems can provide major business opportunities in the North America public safety wireless communication market. The unique requirements of public safety devices and systems that are needed to serve the public safety agencies to communicate with one another through Land Mobile Radio (LMR). The above-mentioned services are being delivered by the conventional LMR to communicate quickly and effectively at the time of emergencies. Voice call setup time and group calling system are necessary to be as quickly as possible. The ordinary cellular system takes a few seconds to forward and answer the call that might create latency for the emergency responders. The talk around feature is needed to make the communication among two devices without the help of network infrastructure and peer to peer communication too.

Market Dynamics- Restraints

Lack of interoperable devices are expected to restrain growth of the North America public safety wireless communication market during the forecast period. Interoperability refers to the exchange of information between two or more public agencies to interact with one another through a prescribed manner to achieve prescribed results. Currently, there is a lack of interoperability that poses limitations on communicating with each other. This is due to the fact that public safety devices have disparate frequency bands and radios.

Deterioration of existing public safety system is expected to hamper the North America public safety wireless communication market growth over the forecast period. The current public safety wireless communication system is using radio and microwave systems, which is becoming obsolete with the advancement in technology. Since there is emerging new competition in the market, it makes it challenging to sustain in the wireless market and maintain high-cost devices in public safety. These new devices are compatible and efficient in performance as compared to the existing system in public safety.