NORTH AMERICA MIDDLE EAST AND MEDITERRANEAN TAHINI MARKET ANALYSIS

Market Challenges And Opportunities

Drivers:

• Driver 1: The increasing popularity of Mediterranean cuisine coupled with the growing adoption of Western culture is predominantly fuelling the growth of North America, the Middle East & Mediterranean Tahini market. Availability of variety in tahini flavors such as wild oregano and roasted garlic herb which can be used across a variety of dishes in North America and the Middle East & Mediterranean region is further expected to augment the market growth.
• Driver 2: Growing demand for Middle Eastern cuisine and rising consumption of traditional Arabic flavors and value-added tahini products across countries such as Canada, Mexico, the U.S., Brazil, Spain, China, and India, is fuelling the market growth. Moreover, products such as tahini pastes and hummus are gaining popularity in the North America region which is further projected to foster the growth of North America, Middle East & Mediterranean Tahini market.

Market Restraints

• Restraint 1: The volatile price of sesame seeds is expected to pose challenges for the market as it affects the overall price of the tahini product. This factor is projected to hamper the market growth of North America, Middle East & Mediterranean Tahini.
• Restraint 2: The risk of salmonella contamination in the tahini product is one of the major threats to the market of the tahini. This is projected to restrict the market growth of North America, Middle East & Mediterranean Tahini.

Market Opportunities

• Opportunity 1: The growing use of tahini products in confectioneries and bakeries is expected to bring new opportunities to the market of North America, Middle East & Mediterranean Tahini. Moreover, the advent of gluten-free, vegan, non-GMO, and Kosher, without any artificial preservatives is further projected to accelerate the market growth of North America, Middle East & Mediterranean Tahini over the forecast timeframe.
• Opportunity 2: Various manufacturers are adopting marketing strategies to promote their products and reach target customers. This is expected to serve major growth opportunities to the market of North America, Middle East & Mediterranean Tahini. The growing popularity of sauces & dips due to their wide application is expected to foster market growth. Moreover, the growing demand for paste and spreads which can be consumed easily and have potential health benefits is also anticipated to propel the market growth.