Market News
North America Hair Styling Product Formulations Market- Recent Developments
- In July 2021, L’Oréal, It is the world’s largest cosmetics company, launched Metal Detox hair care range. Metal Detox is created by using Glicoamine, a synthetic molecule tiny enough to penetrate inside the hair fiber and neutralize metal.
- In October 2022, Kao Corporations Brand Oribe Hair Products launched a limited edition of dry texturizing spray. This limited –edition design spray provides hairstyle and shines and adds rough-luxe texture and volume, and soaks up oil and dirt to make it last longer between washes.
- Arata, a Slick Organics Pvt Limited Brand, released its advanced curl care line in February 2022. This line includes gels and creams for styling hair. The curls look shiny because the products contain murumuru butter, mango butter, hydrolyzed proteins, grape seed oil, and natural fragrances made from herbs, and floral extracts.
The limited-edition Revlon Titanium Max One-Step Volumizer, which has a barrel size of 2.4 inches as opposed to the 4.2 inches of the original One-Step, was introduced by Revlon in November 2020. The revised version of the tool has a titanium barrel rather than a ceramic one, which normally warms up more quickly. It also has bristles that are infused with activated charcoal, which is known to absorb excess oil.