NORTH AMERICA EYEWEAR MARKET ANALYSIS

North America Eyewear MarketSize and Trends

North America eyewear market is expected to reach US$ 27.60 Bn by 2031, from US$ 18.40 Bn in 2023, exhibiting a compound annual growth rate (CAGR) of 5.2% during the forecast period.

North America Eyewear Market Trends:

Increasing preference for premium and luxury eyewear products: The preference for premium and luxury eyewear products is significantly influencing the North America eyewear market. Consumers want high quality products that distinctively reflect their style and personality. People are willing to pay more for exclusive designs, cutting-edge features, and superior craftsmanship that are offered by premium brands. Ray-Ban is a globally recognized leader in the premium eyewear market, offering a wide range of sunglasses and eyeglasses for men, women, and kids.

Premium brands are leveraging new technologies and innovative materials to their offerings. For example, Oakley’s “Prizm” lens technology uses specialized designs that enhance visual clarity and contrast specifically for different lighting environments. Luxottica’s Ray-Ban “Green Mercury” collection incorporates lightweight titanium frames with antibacterial and fingerprint-resistant coatings. These advanced features justify the premium pricing and appeal to the tech-savvy and status-conscious customers. The brands also focus on exclusive limited editions that are frequently launched in collaboration with fashion houses and celebrities. For example, Coach partnered with Juergen Teller, in 2020, for an ultra-exclusive capsule collection with less than 50 units of each style worldwide.