NORTH AMERICA COAXIAL CABLE MARKET ANALYSIS

North America Coaxial Cable MarketSize and Trends

Figure 1. North America Coaxial Cable Market Value (US$ Mn), by Country, 2020

Market Dynamics- Drivers

Growing popularity of interconnected home devices is expected to drive growth of the North America coaxial cable market during the forecast period. Coaxial home network is a standard to distribute high definition videos and high capacity internet throughout the household. According to the Coherent Market Insights’ analysis, over 90% of households in the U.S., share photos, movies, and access the internet by using a coaxial cable network. This trend is expected to continue during the forecast period, owing to continuous advancement in coaxial cable and related equipment to satisfy the high-speed broadband needs of households. Furthermore, rising popularity of home interconnected devices is expected to boost the demand for coaxial cables. Households in the U.S. are increasingly using Blue-Rays, digital video recorders (DVR), gaming consoles, and high definition TV (HDTV) for accessing digital videos with video on demand (VoD), IPTV and OTT technology over the internet. Advanced technology like MoCA makes it possible to connect these devices to high-speed internet more effectively by using coaxial cable.

High growth of telecom and IT expenditure by SMEs is expected to propel the global coaxial cable market growth over the forecast period. North America has over 20 million small and medium-sized service industry enterprises. These companies spending over telecom and IT services were estimated to be in the range of US$ 60 billion to US$ 70 billion per year. These companies are significantly investing in communication and data distribution technologies to obtain a preferred level of customer satisfaction in a competitive environment. As a result of this, Multiple-System-Operators (MSOs) and IPTV providers in this region are shifting their focus towards this revenue potential market.

Key players in the market are focused on mergers and acquisitions, in order to enhance the market presence. For instance, in December 2011, in December 2011, Belden Inc. acquired privately-held PPC Broadband, Inc. to strengthen its position in the broadband industry. Moreover, in December 2012, Carlisle Companies Inc. acquired Belden’s Thermax and Raydex business division. Thermax and Raydex supply coaxial wire and cable for aerospace, military and industrial operations for mission-critical operations. Belden was struggling to generate acceptable profits from this division

Multimedia over Coax (MoCA) technology is the standard to distribute high-definition video and high-capacity Ethernet over existing coaxial cable networks in North America. This trend is expected to continue in the future. Inherent benefits of MoCA technology such as multiple streams HD video transmission, unparalleled user experience, and high-speed net throughputs encourage both operators and consumers to install this technology. MoCA is the universal standard for home entertainment networking which is accepted by all pay-TV segments i.e. cable, IPTV, and satellite.