NIGERIA SPONGE AND SCOURING PADS MARKET ANALYSIS

Definition of Market/Industry:

Sponge & scouring pads are made from polymer and steel material and are widely used in various household as well as commercial end users Sponge and scouring pads are intended for cleaning and washing of cooking utensils and cooking area for removing dirt and dust particles. Demand for sponge & scouring pads is expected to rise in Nigeria, owing to increasing awareness about cleanliness in the country.

Statistics:

The Nigeria sponge & scouring pads market was valued at US$ 148.3 Mn in 2018, and is expected to reach US$ 214.2 Mn by the end of 2027, exhibiting a CAGR of 4.2% over the forecast period (2019-2027).

Drivers:

Growth of travel & tourism industry in Nigeria is expected to drive growth sponge & scouring pads market in the country over the forecast period. For instance, according to data released in 2019 by ‘Ministry of Foreign Affairs of Nigeria’, Nigeria has various investment potential in tourism sector such as beach resorts & hotels, overland safaris, national parks, gorilla viewing, deep sea recreational fishing, lake & river fishing, surfing & snorkeling, theme parks, and exposition centers. Therefore, increasing opportunities in travel & tourism industry in Nigeria is expected to boost growth of commercial end-use industries including restaurants and hotels, which in turn is expected to increase demand for sponge & scouring pads in the country over the forecast period.

Statistics:

Among material, polymer segment held the largest revenue share of 81.4 % in Nigeria sponge & scouring pads market in 2018, as it does not form scratches on the surface to be cleaned.

Figure 1. Nigeria Sponge & Scouring Pads Market Share, By Material, 2018

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Market Restraints

Wide variety of sponge and scouring pads are available in the market for cleaning cooking utensils and cooking surroundings such as cooking platform and gas burner. However, availability of multipurpose brush products such as pan & glass brush, dish washing & cleaning-up brittle brush are expected to hamper growth of the Nigeria sponge & scouring pads market over the forecast period.

Market Opportunities

Rising awareness about environment protection has resulted in shift in consumer preference towards eco-friendly products. Therefore, manufacturers operating in the Nigeria sponge and scouring pads market are focused on adopting sustainable production process, in order to produce environmentally friendly products and attract consumer base. For instance, 3M Company’s ‘Scotch-Brite Never Scratch Soap-Loaded Scour Pad’ is made from 100% recycled paper fibers. Moreover, the soap used in the pad is phosphate-free and biodegradable.

Market Trends/Key Takeaways

Increasing usage of non-stick pans and pots for cooking is expected to drive demand for efficient cleaning without scratching the surfaces. This, in turn, is expected to propel demand for soft sponges and scouring pads that do not form scratch on the non-stick pan. For instance, Vileda (a brand of Freudenberg Home and Cleaning Solutions GmbH), which is also operating in Nigeria, offers ‘Scrunge Stainless Steel Scrub Sponge’, which is a multilayer sponge that can be used for cleaning stainless steel surfaces. The sponge is designed with abrasive coating layer, which helps in scrubbing the dirt faster. Moreover, the sponge has 100% microfiber cloth layer, beneath the abrasive coating, which absorbs the liquid and thereby, dries the surfaces by wiping away remaining dirt. The sponge effectively cleans encrusted or tough dirt due to abrasive coating layer and offers streak free or scratch free shine due to cloth layer on all stainless steel surfaces.

Figure 2. Nigeria Sponge & Scouring Pads Market Share, By Product Type, 2018

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Among product type, medium duty segment held the largest revenue share of 62.8 % in Nigeria sponge & scouring pads market in 2018, followed by light duty and heavy duty segment.

Competitive Section:

Company Names 

• 3M Company
• Vikan A/S
• Kiwi Scourers Ltd
• Vale Mill (Rochdale) Ltd.
• Steelwool (Africa) Limited
• Rozenbal SAS
• Freudenberg Home & Cleaning Solutions GmbH
• Emirates Steel Wool Manufacturing Est.