Market Challenges And Opportunities

Restraints & Challenges:

High cost of Air Purifiers
Lack of consumer awareness

COVID-19 has significantly disrupted all the industries including infrastructure, automotive, manufacturing, and others. To combat COVID-19 pandemic, several countries have announced lockdowns and this has significantly impacted air purifiers manufacturers as the facilities across the globe were temporarily shut down... Thus, air manufacturers are focusing on introducing air purifiers with advanced technology and improved air ventilation, which is helpful to combat COVID-19 in New Zealand. Thus, manufacturers are providing solutions for indoor environments, thus leading to increase in demand for air purifiers in the future.

In addition to purifying polluted air, air purifiers can be immensely useful for patients suffering from allergies or asthma by providing breathable air. The number of asthma patients (children and adults) in New Zealand is increasing at a rapid pace. For instance, according to Health Quality & Safety Commission New Zealand, a New Zealand government organization, in 2018...Patients suffering from asthma and allergies are medically advised to install air purifiers in the home or office in order to reduce contact with dust particles. Thus, considering the rising pollution levels and increasing health-related issues in New Zealand, the air purifier market in the country is expected to witness significant growth in the coming years.