NEUROMARKETING SOLUTIONS MARKET ANALYSIS

Key Developments

• In April 2023, Cadwell Industries, Inc., a global leader in neurodiagnostic and neuromonitoring solutions, announced the US launch of Arc Voyager, a remote monitoring solution for wireless In-Home EEG. With Arc Apollo+ featuring EEG data capture with automatic data backfill, physicians and technologists can now remotely access real-time EEG data and video from patients conducting in-home tests. This feature is designed to enable comprehensive real-time analysis with a complete data set for daily reporting.
• In April 2023, Nielsen, a global leader in audience measurement, data and analytics, and digital Audience, a leading Amsterdam-based Data Collaboration and Cleanroom platform, announced their cooperation to power open web measurement in key international markets in Northwestern Europe. Under this collaboration, digital Audience will contribute demographic data to the Nielsen Identity System to increase the coverage and accuracy in Nielsen's digital ad measurement for the open web, connecting digital impressions to demographics across millions of devices.
• In September 2022, Tobii, the global leader in eye tracking and pioneer in attention computing, partnered with HeadVantage, a U.S. start-up working with NBC Sports and Sky Sports, to bring eye tracking technology to sports fans and athletes. Through this collaboration, sports fans can see through athletes' eyes, better understand their decision-making process, and help them train and improve in several sports. The partnership also promises a major gain in fan experience.
• In July 2022, Tobii, the global leader in eye tracking and attention computing technology, was selected by Sony Interactive Entertainment (SIE) to provide the eye-tracking solution for the upcoming PlayStation VR2 headset. This partnership further validates Tobii's ability to deliver its world-leading technology at a mass-market scale. The PlayStation VR2 is set to establish a new baseline for immersive virtual reality (VR) entertainment, and the integration of Tobii's eye-tracking capabilities will enable millions of users worldwide to experience the power of this transformative technology.