Neuromarketing Solutions Market, By Technology (Functional Magnetic Resonance Imaging, Electroencephalography, Eye tracking, Positron Emission Tomography, Magnetoencephalography), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)

Published In : Jul 2024

Code : CMI3679

Pages :130

Formats :

Excel and PDF

Industry : Information and Communication Technology

Market Concentration and Competitive Landscape

Neuromarketing Solutions Market Concentration By Players

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Expanding applicability across business functions

While neuromarketing was originally utilized in the domain of advertising research, its range of applications has grown exponentially. Huge number of companies across business units are leveraging the technology to address strategic questions beyond direct marketing such as product innovation, packaging design, pricing strategies, retail experiences, branding, communications and customer service enhancement. The expansion is being fuelled by neuromarketing’s potential to simulate real-world consumer behaviors, facilitate rapid concept testing and optimize interactions with customers at a psychological level.

Key Players Insights