NEON PAINT MARKET ANALYSIS

Neon Paint Market, By Product Type (Neon Acrylic Paints, Neon Spray Paints, Neon Oil-based Paints, Neon Water-based Paints, Neon Powder Coatings), By Application (Art and Craft, Signage and Displays, Automotive Customization, Fashion and Apparel, Home Décor, Entertainment and Events, Others), By End-User (Artists and Hobbyists, Advertising Agencies, Automotive Customization Shops, Fashion and Apparel Industry, Interior Designers, Event Planners, Others), By Distribution Channel (Art Supply Stores, Specialty Stores, Online Retail, Departmental Stores, Others), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)

Recent Developments

New product launches

In 2021, Rust-Oleum (manufacturer of protective paints and coatings for home and industrial use) introduced the Rust-Oleum Neon Enamel Spray Paint, a water-based spray paint available in various neon colors. It is designed for application on multiple surfaces, such as metal, plastic, and wood, offering vibrant and eye-catching finishes.
Krylon (manufacturer of brush-on clear protective acrylic coatings) also launched the Krylon Neon Color Spray Paint in 2020. This acrylic spray paint is available in a range of neon colors and is suitable for use on various surfaces, including metal, plastic, and wood. It provides a durable and bright finish, adding a neon touch to projects.

Acquisition and partnerships

In 2022, Rust-Oleum completed the acquisition of Neon Nights, a prominent brand specializing in neon paint. This strategic acquisition enables Rust-Oleum to diversify its portfolio of neon paint products and expand its market reach. With the incorporation of Neon Nights, Rust-Oleum can tap into a wider audience and strengthen its position in the global neon paint market .
In 2021, Krylon forged a partnership with the renowned fashion brand Supreme to launch a limited-edition line of neon spray paint. This collaboration proved to be highly successful and played a significant role in increasing awareness of neon paint among a broader audience. The partnership with Supreme allowed Krylon to leverage the brand's influence and create a buzz around neon spray paint, generating interest and excitement in the market.
Furthermore, in 2020, Testors entered into a partnership with the automotive giant BMW to develop a line of neon paint specifically designed for cars. This collaboration catered to the preferences of car enthusiasts and successfully raised awareness of neon paint within the automotive industry. The partnership with BMW helped Testors showcase the potential of neon paint in customizing and enhancing the aesthetics of automobiles.

New product launches