NATURAL SWEETENERS MARKET ANALYSIS

Market Challenges And Opportunities

Drivers

Growing awareness about healthy life style among the consumers

 Consumers prefer less harmful and healthier alternative for artificial sweeteners across the globe. Moreover, there is speedy growth in the number of consumers that are adopting natural food products, owing to health issues. In recent times, consumers demand is shifting to food products made with natural sweeteners. Natural sweeteners consists less calories and low sugar content.  It is a natural- based product that maintains blood sugar level of person and leads to a healthier lifestyle.

Rising prevalence of chronic diseases

 Diseases such as obesity, heart- related diseases, diabetes, high blood pressure, and others, are caused due to the high consumption of sugar in daily diet. Natural sweeteners are more efficient, nutritive, and unprocessed than refined sugar, which has low effect on insulin level in human body. Furthermore, growing prevalence of such chronic diseases throughout the globe, is expected to boost growth of the global natural sweeteners market.

Market Restraints

High cost of natural sweeteners is hindering the market growth

The manufacturing cost of natural sweeteners that is higher than regular sugar is likely to hamper the global natural sweeteners market growth. Moreover, the overconsumption of natural sweetener causes kidney damage, endocrine disruption, hypoglycemia, and others.  Complex manufacturing process and availability of artificial sweeteners is expected to restrain the global natural sweetener market growth. Nevertheless, rising awareness regarding healthy lifestyle is projected to boost demand for natural sweeteners.