Global natural language processing market is estimated to be valued at US$ 33.66 billion in 2025 and is expected to reach US$ 169.79 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 26.0% from 2025 to 2032. NLP technologies allow humans to interact with computers using their normal, daily language instead of computer codes. It is being integrated across industries like healthcare, BFSI, retail, automotive and more to improve operations.
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There has been huge demand for NLP due to increasing focus on enhancing customer support services using chatbots and virtual assistants. Furthermore, integration of NLP with artificial intelligence and machine learning allows developers to build more human-like conversational agents. Many organizations are also implementing NLP-based applications to automate repetitive tasks and improve their decision making abilities.
Increased Use of Virtual Assistants and Chatbots
Growing demand for virtual assistants can drive the natural language processing market growth. Brands across various sectors are developing their own virtual assistants and chatbots to provide enhanced customer support and improve user experience. These AI-powered virtual tools are being used by many companies to automate repetitive tasks, answer basic customer queries, book appointments, and complete other such activities using natural conversational abilities. As users get more accustomed to interacting with virtual agents for their everyday needs, there is need for advanced natural language capabilities. Many businesses are also deploying virtual assistants to make their websites and mobile applications more interactive. This is encouraging NLP technology providers to come up with more sophisticated linguistic and conversational solutions.
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