NATURAL FRAGRANCE INGREDIENTS MARKET ANALYSIS
The natural fragrance ingredients market is marked by some intense competition from the major players operating in this market. Product development, mergers and acquisitions, joint venture and partnerships are some of the key strategies adopted by these players in order to ensure long-term sustenance in this market. In 2015, Symrise A.G. acquired Pinova Holdings Inc., to expand its scent and care segment. Pinova Holdings Inc. is a leading supplier of natural ingredients, which are used in the production of fragrances, perfumes, and oral care products.
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