Regional Analysis

Global Natural and Organic Flavor Market: Regional Analysis

On basis of the region, Asia Pacific region dominated the global natural and organic flavor market in 2022, accounting for 32% share in terms of volume, followed by Europe and North America respectively. The natural and organic flavor market in Asia Pacific is expected to witness growth, owing to rising consumer awareness about the negative effects of synthetic flavors, and increased consumer spending power in the region. Growing popularity of clean label ingredients with label claims such as 100% natural, non-GMO, and organic in Asian countries such as China is increasing demand for natural food additives such as natural food colorants and natural food flavors. Customers' health concerns about the negative health effects of artificial ingredients is increasing demand for these natural and organic flavors. The influence of western-style cooking in China has increased demand for natural & organic flavors among Chinese consumers in recent years, as demonstrated by the rise in flavoring product imports and domestic consumption. For instance, PepsiCo will launch its first domestic market-inspired launch - an Osmanthus-flavored soft drink - in May 2020, putting local culture and comfort at the heart of its NPD (Narcissistic personality disorder) strategy in China. Furthermore, due to the COVID-19 outbreak, consumption of plant-based and natural products has increased, owing to huge demand for healthy food ingredients and a significant increase in consumer awareness.

North America: U.S. and Canada
Latin America: Brazil, Argentina, Mexico, and Rest of Latin America
Europe: Germany, U.K., Spain, France, Italy, Russia, Nordic, Benelux, and Poland
Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific
Middle East &Africa: South Africa, GCC, North Africa, Rest of Middle East & Africa