Figure 1. Global Natural and Organic Flavor Market, By Application, 2022
On the basis of application, in 2022, the food application like dairy products, bakeries, confectionaries, and savories) accounted the largest market share of 57% in terms of value, followed by the beverages respectively. Rising health consciousness among consumers around the globe is expected to drive the market growth. Growing awareness regarding the health benefits of natural and organic flavors among due to high nutritional value of fruits and vegetables is boosting demand for natural and organic flavor. Rising demand for ready-to-eat (RTE) food and ready-to-drink (RTD) beverages that contain natural flavors is expected to drive the market growth. Furthermore, increasing application of flavors in alcoholic beverages is expected to offer numerous growth opportunity to the market of natural and organic flavors over the forecast period. Growing popularity of vegetarian meat flavor among the consumers both vegetarians and non-vegetarians is expected to offer potential growth opportunity to global natural and organic flavors market growth.
The beverage industry is well-known for its unique flavors and ever-changing flavor trends. The taste sector is driven by technological advancements in beverage manufacturing. Favorites at beverage manufacturers blend flavors to perfection and cater to changing consumer preferences. Beverage manufacturers do not alter the flavor. Parle Agro Corporation, offers Appy Fizz, a fizzy apple juice produced by a third party, on the market. Herbs, honey, super fruits, and spices are also healthy flavors that influence beverage flavor trends. Parle Agro, a pioneer in the Indian beverage industry, has been creating innovative products.
Market- Trends
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