NATIVE GRASS SEEDS MARKET ANALYSIS

Market Challenges And Opportunities

Global Native Grass Seeds Market- Driver

Increasing number of hypermarket and supermarket chains, promotional and marketing activities

Native grass seeds are marketed through offline stores such as hypermarkets, supermarkets, and specialty seed stores. Majority of customers prefer to purchase native grass seeds from specialty stores. Increasing number of hypermarket and supermarket chains, promotional and marketing activities such as offering lucrative discounts on native grass seeds, wide variety of available products, and presence of private label products are some of the major factors boosting growth of global native grass seeds market during the forecast period.

Global Native Grass Seeds Market- Restraint

Variation in seed prices, and lack of labour

The price of native grass seeds vary from around US$ 5.00-6.00\kg for some grass species to US$ 1,000.00\kg for other species. Price depends on seed availability, demand, seed size, usage such as biofuel, grazing land forest cover, and labor that is required to harvest the native grass seed. These factors are expected to hinder growth of the market over the forecast period.

According to Commonwealth Scientific and Industrial Research Organization, in 2022, labour shortages in agriculture result in lost economic earnings from farmers via unpicked crops and wasted food. Shortages of labours also drive cycles of environmental misuse and unsustainable land management practices. By fixed prices and fulfilling the labour demand can counterbalance this restraint.