NATIVE GRASS SEEDS MARKET ANALYSIS

Global native grass seeds market was valued at US$ 9,904.2 Million in 2022, and is expected to exhibit a CAGR of 8.80% over the forecast period (2023-2030) to reach US$ 19,446.8 Million by 2030.

Global Native Grass Seeds Market- Driver

Increasing number of hypermarket and supermarket chains, promotional and marketing activities

Native grass seeds are marketed through offline stores such as hypermarkets, supermarkets, and specialty seed stores. Majority of customers prefer to purchase native grass seeds from specialty stores. Increasing number of hypermarket and supermarket chains, promotional and marketing activities such as offering lucrative discounts on native grass seeds, wide variety of available products, and presence of private label products are some of the major factors boosting growth of global native grass seeds market during the forecast period. According to India Brand Equity Foundation, in November 2022, the retail sector in India is expected to reach a whopping value of US$ 2 trillion by 2032.

Global Native Grass Seeds Market- Restraint

Variation in seed prices, and lack of labour

The price of native grass seeds vary from around US$ 5.00-6.00\kg for some grass species to US$ 1,000.00\kg for other species. Price depends on seed availability, demand, seed size, usage such as biofuel, grazing land forest cover, and labor that is required to harvest the native grass seed. These factors are expected to hinder growth of the market over the forecast period.

According to Commonwealth Scientific and Industrial Research Organization, in 2022, labour shortages in agriculture result in lost economic earnings from farmers via unpicked crops and wasted food. Shortages of labours also drive cycles of environmental misuse and unsustainable land management practices. By fixed prices and fulfilling the labour demand can counterbalance this restraint.

Global Native Grass Seeds Market- COVID-19 Impact

The COVID-19 pandemic and the restrictions by governments hampered the production, certification, and international trade of seed with serious consequences for farmers and the global food chain. Although most spring and autumn seed had already arrived in its final counties of destination before travel restrictions were put in place, it is uncertain whether seed required for the next growing season(s) will arrive on time. The classification of the agriculture sector as “essential” in all countries, is important in order for the continued production and movement of seed, and avoiding changes to regulatory frameworks is critical at a time when relevant authorities are short staffed and under pressure.

Figure 1. Global Native Grass Seeds Market Share (%), By Region, 2022

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North America held the dominant position in the market, accounting for 45% market share in 2022, followed by Asia Pacific, Middle East, Latin America, and Europe, Africa. For instance, the U.S. Several Federal Agencies work together on competition issues in the seed sector as part of a broader Biden administration push to enhance competition in agriculture, the U.S. Department of Agriculture (USDA).

Figure 2. Global Native Grass Seeds Market Share (%), By Application, 2022

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Among applications, land conservation & rehabilitation segment accounted for the largest market share 50% in 2022. Soil erosion is a major threat to sustaining long-term crop yields. Moreover, sediment deposition in streams is a major threat to aquatic habitats. Native grass seeds offer more advantages in maintaining soil quality over other crops. For instance, as per data published by Elsevier Science Ltd, erosion losses associated with corn are over 70 times higher as compared to native grass seeds  produced on the same land. Therefore, such factors are expected to drive growth of the global native grass seeds market during the forecast period.

Among product type, mixture segment accounted for the largest market share in the global native grass seeds market in 2022. Mixture of warm and cool native grass seeds is used to overcome the problems associated with warm and cool season grass seeds. Mixture offers benefits of both types of native seeds irrespective of the season. The variety of grass seed mixture is selectively bred to obtain properties such as low mowing requirement, low fertilizer use, drought & heat tolerance, and green color throughout the year. Therefore, such factors are expected to boost growth of this segment during the forecast period.

Furthermore, native grass seeds also creates a deep and extensive root system that stabilizes the soil column, and creates an environment that is favorable for development of fertile soil, which is rich in organic matter, while absorbing the excess nutrients from runoff and enhancing infiltration during periods of heavy rain as well as drought.

Organic materials such as crop residue and wood are used in the manufacturing of biofuels globally. Native grass seeds are an excellent species for biofuel production, owing to its wide adaptation, low inputs, ability to grow on poor soils, limited problems with pests, and relatively high biomass yield. Therefore, native grass seeds are extensively used for growing native grasses to increase availability of biofuel feedstock.

Global Native Grass Seeds Market- Recent Development

On September 14, 2022, Millborn Seeds, a specialty seed company that is dedicated to enriching land and lives for over 35 years, expanded its focus on being trailblazers in sustainable land use. Millborn Seeds delivers customized specialty seed solutions to farmers, ranchers, and landowners in all 50 states of U.S

On March 10, 2023, Millborn Seeds, a seed company dedicated to enriching land, expanded its retail, distribution and processing footprint in Nebraska, through the acquisition of Prairie Sky Seed is a seed-cleaning and conditioning facility located in Western Nebraska. .

On March 1, 2023, Millborn Seeds expanded its existing product lineup with the latest and greatest genetics and product mixes for operation. New hay & pasture lineup to Boost and Grass Max – both offered outstanding forage potential.

On January 26, 2023, GROWMARK, Inc. announced the acquisition of U.S.-based Allied Seed, LLC. Allied Seed provides a full line with forage, turfgrass, and covers crop seed in addition to services encompassing production, blending, packaging, and seed treatment.

Global Native Grass Seeds Market- Key Competitors

Major players operating in the global native grass seeds market include Millborn Seeds Inc., Outsidepride.com, Inc., Star Seed Inc., Wildflower Farm, Prairie Seed Farms, Bamert Seed Company, Everwilde Farms, Inc., American Meadows, Missouri Seeds Southern, Hedgerow Farms, and Roundstone Native Seeds LLC.

Market Definition:

Native grass seeds plays an important role in prevention of erosion apart from restoring and maintaining natural landscapes such as wetlands, streams, native prairies, woodlands, parks, and sensitive habitats, and this leads to high adoption of native grass seeds, thus, driving the market growth.