MULTI-CHANNEL NETWORK MARKET ANALYSIS

Regional Analysis

Regional Analysis of Multi-Channel Network Market

On the basis of geography, the global multi-channel network market is segmented into North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. North America held dominant position in the multi-channel network market in 2017. This is owing to high presence of key content creators and service providers of MCN such as Machinima, Inc., Fullscreen, Inc., Warner Music, Inc., Universal Music Group, Inc., and others in the region. Furthermore, countries in North America such as the U.S. and Canada, show significant growth opportunities due to increase in number of online video viewers.

Asia Pacific is expected to witness substantial growth in the MCN market during the forecast period, owing to increasing internet users and growing popularity of video platforms. According to the statistics published by Internet and Mobile Association of India (IAMAI) internet users in India reached to 471 million in 2017 up from 432 million in 2016. Such increasing number of internet users and high preference of video platforms is driving growth of the multi-channel network market over the forecast period.