MULTI-CHANNEL NETWORK MARKET ANALYSIS

Multi-channel Network MarketSize and Trends

Driving Factors for Growth of the Multi-Channel Network Market

Increasing number of internet users is a major factor driving growth of the multi-channel network market. This is owing to increasing use of video platforms and social media platforms such as YouTube, IBM Cloud Video, Amazon Prime, Wistia, Netflix, and others. Furthermore, viewing habits of video consumers have changed as number of viewers watching videos online has increasing substantially. For instance, according to a report by Internet Assigned Number Authority (IANA), the number of internet users worldwide increased to 3.38 billion in 2016 from 3.25 billion in 2015. Several users create their own videos to share their interests such as cooking, dance, beauty, gaming, and others on various video-sharing platforms, which in turn has increased the number of online videos. The contents of a video can be anything that creators want to share with viewers such as news, comedy, and sport. Moreover, increasing revenue of video platform channels drive growth of the MCN market, owing to growing popularity of these channel among viewers. For instance, according to a report by National Research Council Canada (NRCC), in the U.S., the net revenue of YouTube was US$ 2.50 billion in 2016 and increased to US$ 2.80 billion in 2017. MCN offers various benefits such as production & editing facilities, marketing & promotion, live events & merchandise, copyrights, license for videos, video creation & publishing tools, and others that assist creators to increase their audience base. Moreover, multi-channel marketing strategies keep customer satisfied by giving them the option of when and where to spend their time and money.