Mouthwash Market, By Product Type (Fluoride, Cosmetics, Antiseptics and Total Care), By Flavor (Active Salt, Mint Fresh Tea, and Others), By Distribution Channel (Hypermarkets, Supermarkets, Online, and Others), and By Region (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

Published In : Mar 2023

Code : CMI2345

Pages :134

Formats :

Excel and PDF

Industry : Consumer Goods

Mouthwash MarketSize and Trends

The global mouthwash market was valued at US$ 2,125.2 Million in 2022, and is expected to exhibit a CAGR of 6.55%, in terms of revenue over the forecast period (2023-2030), to reach US$ 3,530.5 Million by 2030.

Mouthwash is projected to be one of the most lucrative market in consumer goods, globally. Rising awareness among public regarding oral hygiene has resulted in increasing sales of this product, thereby driving growth of the market. For instance, in 2021, with the aim to provide a framework for prevention of oral diseases and promotion of oral health, a draft National Oral Health Policy is proposed by National Oral Health Program Division of Ministry of Health and Family Welfare. The same is being circulated for the public comments through this MoHFW (Ministry of health and family welfare) website. Such initiatives are expected to propel demand for mouthwash in the near future.

Government authorities such as the U.S. Food & Drug Administration (FDA), European Commission, and the Health Sciences Authority (HSA) have imposed strict regulations on use of ingredients and packaging of mouthwash products. For instance, 21CFR355.50 by FDA, U.S., states labelling standards for anticaries drug products. Manufacturers need to follow such regulations, in order to compete in the global and local mouthwash market.

Figure 2. Global Mouthwash Market Share (%), By Region, 2022

North America is expected to witness significant growth over the forecast period, owing to stringent regulations on mouthwash products pertaining to packaging, quality, and others. For instance, according to the World Health Organization (WHO), the WHO Global Oral Health Status Report (2022) estimated that oral diseases affect close to 3.5 billion people worldwide, with 3 out of 4 people affected living in middle-income countries. Globally, an estimated 2 billion people suffer from caries of permanent teeth and 514 million children suffer from caries of primary teeth.

Prevalence of main oral diseases continue to increase globally with growing urbanization and changes in living conditions. This is primarily due to inadequate exposure to fluoride (in the water supply and oral hygiene products such as toothpaste), availability and affordability of food with high sugar content and poor access to oral health care services in the community. Marketing of food and beverages high in sugar, as well as tobacco and alcohol, have led to a growing consumption of products that contribute to oral health conditions and other NCDs.