MOUTHWASH MARKET ANALYSIS
Recent Development:
On December 2021, CPIL is not just focused on launching new products in existing categories but has taken the lead to develop new categories to drive the growth. Under its Vedshakti umbrella, it launched oil pulling and mouth spray. While oil pulling helps detoxify the mouth of overnight impurities, mouth spray is a pocket-sized solution that offers instant germ kill.
On 9 January 2023, Colgate-Palmolive (India) Ltd. has joined hands with the Andhra Pradesh government to kick-off the Oral Health awareness program with Project Dr YSR Chinaravvu in the state. This will begin from a school in the Nellore district, where Colgate-Palmolive India will work with the state government to educate children on oral health and build awareness on saying 'No' to tobacco.
On July 2022, GSK plc announced it has completed the acquisition of Sierra Oncology, Inc. (Sierra Oncology), a U.S.-based biopharmaceutical company, focused on targeted therapies for the treatment of rare forms of cancer. The acquisition was approved by Sierra Oncology's shareholders on 29 June 2022.
On 28 February 2023, Lion Corporation (“Lion”) announces a decision to increase its investment in Lion Kallol Limited (hereinafter, “Lion Kallol”) to a level commensurate with its shareholding ratio. To support Lion Kallol’s further business expansion in the Bangladesh market through the establishment of a production base, the Company has decided to invest an amount commensurate with its shareholding ratio in the joint venture to fund the purchase of land use rights for the future construction of a new factory in the Bangladesh Special Economic Zone.
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