Mouthwash Market, By Product Type (Fluoride, Cosmetics, Antiseptics and Total Care), By Flavor (Active Salt, Mint Fresh Tea, and Others), By Distribution Channel (Hypermarkets, Supermarkets, Online, and Others), and By Region (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

Published In : Mar 2023

Code : CMI2345

Pages :134

Formats :

Excel and PDF

Industry : Consumer Goods

Market Challenges And Opportunities

Driver:

Rising awareness of public regarding oral hygiene:

Mouthwash is projected to be one of the most lucrative market in consumer goods, globally. Rising awareness among public regarding oral hygiene has resulted in increasing sales of this product, thereby driving growth of the market. For instance, in 2021, with the aim to provide a framework for prevention of oral diseases and promotion of oral health, a draft National Oral Health Policy is proposed by National Oral Health Program Division of Ministry of Health and Family Welfare. The same is being circulated for the public comments through this MoHFW (Ministry of health and family welfare) website. Such initiatives are expected to propel demand for mouthwash in the near future.

Government authorities such as the U.S. Food & Drug Administration (FDA), European Commission, and the Health Sciences Authority (HSA) have imposed strict regulations on use of ingredients and packaging of mouthwash products. For instance, 21CFR355.50 by FDA, U.S., states labelling standards for anticaries drug products. Manufacturers need to follow such regulations, in order to compete in the global and local mouthwash market.

Restraint:

Regular Use of mouthwash can be harmful:

Mouthwash may cause irritation. Mouthwashes with high alcohol content may have strong antibacterial properties, but they can also irritate the tissues in the mouth and even make it more difficult to canker sores to heal. It may not be safe for consumption, some mouthwashes content ingredients that are harmful if accidentally swallowed. This is the big reason why mouthwash is generally not recommended for use by children under the age of six. For instance, National Library of Medicine, in 2021, over-the-counter mouthwash comprises part of routine oral care for many; however, potential adverse effects of the long-term daily use have not been evaluated. Most mouthwash contain antibacterial ingredients, which could impact oral microbes critical for nitric oxide formation, and in turn predispose to metabolic disorders including diabetes. The aim was to evaluate longitudinally the association between baseline over-the-counter mouthwash use and development of pre-diabetes/diabetes over a 3-year follow-up.