MOIST SNUFF MARKET ANALYSIS

Market Challenges And Opportunities

Market Dynamics:

• While the global cigarette consumption is declining, consumption of smokeless tobacco is rising across the globe. The rising consumption of moist snuff is expected to boost growth of the market during the forecast period. For instance, according to the U.S. Food and Drug Administration, over 3.5% adults in the U.S. and around 4.8% of high school students consumed smokeless tobacco in 2019 in the U.S. Also, sales of moist snuff increased by 65.6% between 2005 and 2011 in the U.S. The above-mentioned factors are contributing to growth of the market.
• Rising number of cancer patients globally restricts growth of the moist snuff market, as it contains 24 polycyclic aromatic hydrocarbons (PAH) that causes oral and pancreatic cancers. The use of smokeless tobacco increases the risk of death after myocardial infarction. For instance, in September 2018, the World Health Organization suggested that cancer is among the top cause of death, globally. It is estimated that over 9.6 million patients died due to cancer in 2018. World Health Organization also suggested that tobacco use is the most important risk factor for cancer and is responsible for approximately 22% of cancer deaths across the globe. Moreover, higher risk of mounting diabetes associated with snuff consumption also hinders growth of the market.