MOBILE PHONE ACCESSORIES MARKET ANALYSIS

Regional Analysis

To learn more about this report, Request sample copy

North America region dominates the global mobile phone accessories market, owing to strong industry presence in the region. Countries in North America have emerged as manufacturing hubs for mobile devices and accessories. Established electronics and component manufacturing base along with availability of cheap labor has attracted several global brands to set up manufacturing facilities in these countries. This has made Asia Pacific the largest exporter of mobile phone accessories globally.

With nearly 60% of the world's population, the mobile phone user base in the region. This provides significant scale and opportunities for accessories manufacturers. However, pricing pressure from local manufacturers is quite strong due to price-sensitive nature of the regional market. This has led many global brands to focus on value added accessories with premium design and features.

The Asia Pacific region has emerged as the fastest growing market for mobile phone accessories Economic growth and rising disposable incomes in the Gulf countries as well as Africa have boosted sales of mobile devices and related accessories. The easy availability of low cost Chinese imports through distributors has made accessories more affordable. Ubiquity of 3G and 4G networks enable new use cases and boosts demand for charging solutions, data cables, Bluetooth headsets and mobile sleeves and covers.

Countries like South Africa, Nigeria, Saudi Arabia and UAE are witnessing strong growth in mobile phone adoption. This drives the mobile phone accessories market as new users look to purchase additional accessories along with their devices. Furthermore, vendors are introducing localized products tailored to the requirements of price conscious consumers in African countries. Growing e-commerce industry can open new online sales channels for global and local accessories brands looking to tap into the fast growing regional market. Combination of economic growth, technology penetration and infrastructure development can propel Middle East and Africa as an exciting frontier market for mobile phone accessories.