MOBILE PHONE ACCESSORIES MARKET ANALYSIS

Market Concentration and Competitive Landscape

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Increasing preference for protective cases and covers

With new smartphones becoming larger in size, thinner and costlier, people have become much more concerned about protecting their devices from accidental drops, bumps and scratches. While earlier basic phone pouches or slim covers were adequate, rising phone prices and importance given to looks has led to increased demand for tough, rugged and stylish phone cases and screen guards. Varied lifestyles and work profiles require phones to be carried around frequently, thus, making them prone to damage. With many people using their phones for long hours daily and taking pictures frequently, preserving the phone body has become a priority.

Phone cases offer comprehensive protection through multiple layers while enhancing aesthetic appeal. Materials range from thermoplastic polyurethane to shock-absorbing gel and even ballistic nylon depending on usage. Stylish cases in diverse colors and funky designs allow users to showcase their personality as well. Screen guards with scratch resistance coatings provide defense against scratches from sharp objects during daily operation without obscuring visibility. Transparent flip cover designs serve the dual purpose of protecting displays and cameras from dirt and damage as well as allowing hands free video calling functions. Such utility-focused customizations boosts sales of protective casings and films.