MOBILE GAMING MARKET ANALYSIS

Mobile Gaming MarketSize and Trends

The influence of digitization has led to a significant shift in consumer adoption-pattern from the usage of conventional to next-generation mobile devices. Increasing adoption of mobile devices is attributed to rising disposable income and high purchasing power of consumers. According to CMI’s analysis, in 2018, around 70% of consumers are smartphone users among the world’s population. These high-end mobile devices are majorly adopted by millennials for gaming applications, as these devices offer high picture, sound, and graphics quality. Furthermore, availability of high-speed internet connectivity has given a significant rise to online mobile gaming tournaments across the globe, which in turn boosts growth of the mobile gaming industry positively.

The 25 to 40 years user age segment was dominant in the market in 2018 followed by less than 25 years user age segment. Mobile games of specific categories are gaining popularity in these user age segments. For instance, according to CMI’s analysis, adventure and action mobile games are mostly preferred by gamers of less than 25 years user age segment, which will positively boost market share of adventure and action type games.