MOBILE CARD READER MARKET ANALYSIS

Regional Analysis

U.S. held the largest mobile card reader market share in 2018

U.S. is expected to continue its industry share dominance over the next few years primarily owing to the government initiatives and increased consumer inclinations towards secure card transaction technologies. U.S. government agencies had begun the shift to the PIN EMV and chip payment standards in January 2015, as per the mandating by presidential executive order. Asia Pacific is expected to witness highest growth rates over the forecast period owing to the growing digitization and the increasing number of transactions through smart devices. In India, Digital India campaign (in July 2015) and Indian banknote demonetization (in November 2016) by the government had led to significant increase in demands for e-transaction. Such initiatives will also provide considerable growth opportunities for card readers over the next few years. Geographies covered: North America, Europe, Asia Pacific, Latin America, Middle East and Africa