Market Challenges And Opportunities

Market Dynamics- Drivers

Increasing need for immediate regression testing is expected to drive growth of the global mobile application testing solution market during the forecast period

Consumers are seeking quick updates and bug fixes for their mobile applications. However, each time when app is updated, it is required to undergo thorough testing. This is due to the fact that any small change in an application can have an impact on the behavior of even those functions that are not directly connected. Regression testing validates the performance of an app after updates are introduced to it. By employing automated testing, immediate regression testing can be executed. Enterprises are adopting automated testing to accelerate time-to-market. Thus, these factors are expected to drive growth of the global application testing solution market during the forecast period. For instance, Infosys Limited focuses on enhancing the performance of mobile apps while reducing the number of test cases with regression testing services.

Growing popularity of m-Commerce boosting need for rigorous testing process is expected to propel the global mobile application testing solution market during the forecast period

Rising number of users are adopting online wallet features, which in turn, is expected to boost the utilization of m-Commerce channel. Many enterprises are adopting advanced testing processes, in order to provide apps with a low possibility of security breaches. For instance, Apple Inc. provides its customers with the option of online payment on iPhones with Apple Pay application. Thus, these factors are expected to drive growth of the market during the forecast period.

Market Opportunities

Emergence of connected and smart devices can present lucrative growth opportunities

Smart wearable devices and smart devices based on Internet of Things (IoT) are expected to provide significant opportunities in the market. When these devices are synced with smartphones will support the advent of various other apps, which will require more skilled testers to deliver high-quality apps.

Combining various testing tools to achieve better performance can provide major business opportunities

Parallel testing is being deployed widely by many enterprises, however, the number of devices that can be tested at once is limited. Combining parallel testing with cloud testing enables engineers to test more devices at a given time. Moreover, securing the information on the cloud will not be an issue as testing has no critical data. Executing load testing and network virtualization on the cloud will further enhance the debugging process.

Market Dynamics- Restraints

Rising agile mobile environment is expected to restrain growth of the global mobile testing solution market during the forecast period

The dynamic nature of mobile phones is increasing the complexity of testing engineers. Introducing new features to hardware or software of the mobile device also requires the testing engineer to update the app accordingly. Furthermore, testing engineers are required to keep a track of changes in the network services such as bandwidth changes that would alter the performance of the mobile app. The different combinations a testing engineer has to debug an app against are significant, thus making it almost impossible to deliver the perfect app. Thus, these factors are expected to restrain growth of the market in the near future.

Fast release cycles are expected to hinder the global mobile application testing solution market growth over the forecast period

Many apps often fail to comply with high standards of quality due to improper debugging. Increasing diversity in networks and devices leads to emergence of more bugs. An app has to be tested, keeping in mind various factors such as other apps running in the background, which could affect app performance. With increasing number of apps, the release cycles for apps are getting shorter. The testing engineer ultimately has no choice, but to release the app without thorough debugging. Hence, these factors are expected to hinder the market growth in the near future.