MOBILE ANALYTICS MARKET ANALYSIS

Mobile Analytics Market, By Solution Type (Application Performance Analytics, Mobile Marketing/Advertising Analytics and In App Analytics), By Deployment Type (On-premise and Cloud), By End-use Vertical ( BFSI, Transportation & Logistics, E-Commerce & Retail, Hospitality, Media & Entertainment, Healthcare and Others) and by Geography (North America, Europe, Asia Pacific, and Latin America, Middle East & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2019 - 2027

Published In : Feb 2020
Code : CMI1528
Pages :150
Formats :
Excel and PDF
Industry : Information and Communication Technology

Mobile Analytics MarketSize and Trends

The global mobile analytics market was valued at US$ 2,616.18 Mn in 2019 and is expected to exhibit a CAGR of 17.0% during the forecast period (2019-2027)

Market Trends

Latin America Trends

Various mobile analytics solutions providers are focused on enhancing their presence in the region, in order to cater to increasing demand for mobile analytics solutions in gaming industry. For instance, in May 2016, AppsFlyer, an Israel-based mobile analytics company, expanded its operations in Latin America by opening a new office in Buenos Aires, Argentina, as the gaming industry is booming in the region and the need for mobile analytics solutions is opening up opportunity.

Middle East & Africa Trends (MEA)

Various international players are focused on acquisition of domestic mobile analytics solutions providers, in order to enhance their market presence in the region. For instance, in May 2016, Cellwize, a Singapore-based mobile optimization startup company, acquired CrowdX, which is a developer of crowdsourcing mobile analytics, in order to enhance its presence in the mobile analytics solutions market in the Middle East.