MOBILE ANALYTICS MARKET ANALYSIS

Market Challenges And Opportunities

Market Dynamics- Restraints

1. Low availability of technical expertise is expected to restrain growth of the global mobile analytics market during the forecast period

Lack of knowledge to use the high-end expertise of mobile analytics solutions and limited opportunity of finding analytical talent from offshore locations are some of the major factors restraining growth of the market. Moreover, companies across various sectors, typically IT industry is undecided on investing in mobile analytics solutions, which in turn, is expected to hinder the global mobile analytics market growth over the forecast period.

2. Increasing issues regarding privacy are expected to hamper the global mobile analytics market growth over the forecast period

Increasing privacy concerns regarding customer data is a major concern in the market. This, in turn, is dampening the progression of mobile analytics solutions and thereby restricting the global mobile analytics market growth in the near future.

Market Opportunities

1. Increasing adoption of smart TV is expected to present lucrative growth opportunity for market players

Increasing adoption of smart TVs has accelerated the demand for dedicated analytics solutions to evaluate the efficiency of TV advertisements and performance of TV applications. Moreover, there is increasing demand for analytics solutions among smart TV application developers, in order to attain efficient comprehension of app usage. This, in turn, is expected to provide major market opportunities for mobile analytics solutions providers in the near future. For instance, Samba TV, a U.S-based smart TV apps publishing and advertising company partnered with Filmaster, a Poland-based software company specialized in offering analytics solutions for the entertainment industry, with the objective to include smart TV application analytics solution in its offerings

2. Increasing requirement for integrated mobile analytics solutions to pose major business opportunity in the near future

Increasing number of connected personal devices namely laptops, tablets, smartphones, and wearable devices has accelerated the demand for integrated analytics solution to organize data across multiple devices. Integrated analytics solutions analyzes user behavior across various devices and helps to provide highly personalized customer experience. For instance, healthcare companies can deliver customized advertisement to a user connected with a smartphone and wearable device that is designed for fitness purposes, based on real-time factors.