MISSED CALL SERVICES MARKET ANALYSIS

Missed Call Services MarketSize and Trends

Missed Call Services Market - Insights

Over the past decade, mobile phones have become multifunctional devices and a convenient way for companies to reach their customers. Companies can reach customers via mobile in several ways such as bulk SMS marketing and missed call services. Missed call services are adopted by companies for the purpose of lead generation, user registration, alert subscription, coupon delivery, conducting surveys, and getting feedbacks.

Moreover, several organizations are utilizing missed call services in order to gain feedback from customers or to perform surveys about their products and services. E-commerce companies are using missed call services for cash-on-delivery verification, customer mobile number verification, and mobile validation.

The global missed call services market is expected to grow with a CAGR of 7.4% over the forecast period (2019–2027) owing to increasing adoption of missed call services by small and medium organizations for lead generation. Moreover, rising usage of cloud-based bulk SMS software is also expected to boost the market growth.

Figure 1. Global Missed Call Services Market Share (%), by Region, 2027

Source: Coherent Market Insights, 2018-19

Based on function, the lead generation segment is expected to exhibit the highest growth rate over the forecast period, owing to increasing adoption of missed call services across all end-use industries such as e-commerce, hospitality, BFSI, and education.