However, data security concerns in cloud-based deployment are a major factor restraining growth of the market. Cloud-based deployment solutions store highly sensitive data related to customers' mobile numbers. A security breach can cause huge loss to the organization.
Additionally, rapidly expanding IT industry in the U.S. is expected to create lucrative opportunities for missed call service providers in the region over the forecast period. According to The International Trade Administration (ITA), More than 40% of the US$ 5 trillion global IT market is in North America, and primarily in the United States. The industry accounts for US$ 1.8 trillion of the value-added GDP of the U.S., which is over 10% of the national economy) and 11.8 million jobs.
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