MILK PROTEIN CONCENTRATE MARKET ANALYSIS

Market Challenges And Opportunities

Market Dynamics

• Growing health awareness and increasing application of milk protein concentrates in food and beverage products such as cheese and yoghurt are the key factors driving growth of the milk protein concentrate market. Development of the emerging markets such as Brazil, Russia, India and China are likely to adopt higher protein diets. Milk protein concentrates are used in natural beverages, cultured products, and to fortify frozen desserts. Moreover, conventionally used meat protein can increase the risk of heart disease and stroke, which has led to high adoption of milk protein concentrate.
• Increasing the production of milk is also increasing the supply of milk protein concentrates in the market. According to Food and Agriculture Organization (FAO), India is the world’s largest milk producer, with 18% of global production, followed by the U.S. and China. According to National Dairy Development Board (NDDB), India produced 165.4 billion liters of milk in 2016 from 155.5 billion liters in 2015, registering a growth of 6.5%.
• However, milk protein concentrates which contains low protein and high amount of lactose are not suitable for everyone as they contain lactose, which can cause bloating, diarrhea, and abdominal cramps. Only milk protein concentrates which has 80-85% milk protein are recommended to lactose intolerant consumers.