MILD HYBRID VEHICLE MARKET ANALYSIS

Lack of widespread adoption by consumers can hamper the market growth. The upfront costs of these vehicles as compared to standard internal combustion engine models can hamper its adoption.

 There is also an ongoing need to improve the fuel efficiency gains achieved by mild hybrid powertrains to further differentiate them from conventional cars and better justify their somewhat higher price tags to value-conscious buyers.

Market Opportunities: Compliance with Tightening Emissions Regulations

Tighter emissions regulations being introduced by governments around the world are increasing the pressure on automakers to enhance the efficiency of new cars. Mild hybridization provides an effective solution for reducing fleets' average CO₂ emissions. Rising fuel costs also enhance the value proposition of even modest hybridization. As battery and component costs fall further, the payback period for mild hybrid technologies will shorten, boosting their accessibility.