MILD HYBRID VEHICLE MARKET ANALYSIS

Market Concentration and Competitive Landscape

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Mild hybrid technology enhances the acceleration and overall driving experience offered in conventional vehicles. The integrated electric motor is capable of providing an instant torque boost during take-off and acceleration phases. This allows the engine to work in a more linear operating range for smooth power delivery. The driver feels a stronger and more responsive throttle response resembling that of a vehicle with a more powerful engine. The electric assist compensates for any lag typically experienced with a solely combustion-powered vehicle. This makes overtaking and merging into fast-moving traffic safer and easier.

The improved torque output from the combination of engine and electric motor results in better performance acceleration times. Drivers feel a sense of quickness despite the added weight and complexity of the hybrid system. During regular city commuting, the hybrid technology preserves the drivability and thrill of driving without any drawbacks of lower performance. Automakers are able to package the hybrid drivetrain without compromising on interior or trunk space either. This maintains the practicality expectations of buyers