Strict environmental regulations around deforestation for sourcing wood pulp will further drive up production costs. Additionally, Substitute products such as carboxymethyl cellulose pose competition. Additionally, low barriers to entry at the production level and growing number of local manufacturers in Asia are intensifying competition.
Opportunities: Increasing demand for microcrystalline cellulose in various industries
The market sees opportunities from increasing demand for microcrystalline cellulose in various industries such as food and beverage, pharmaceutical and personal care. Its versatile functionality as an excipient, binder, diluent and disintegrant offers stable growth prospects. The rising health-conscious population is augmenting the demand for low-fat and low-calorie processed foods where microcrystalline cellulose finds extensive application as a fat replacement.
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