Trends of the Global Micro-LED Market:
Strategic alliance with e-commerce platform providers is another major trend, which drives the growth of micro-LED market. Manufacturers are focused on digital marketing practices, in order to expand their consumer base and revenue generation. Key market players are focused on strategic partnerships and alliances with online retailers, in order to provide architectural micro-LED products to consumers easily at affordable prices. For instance, in July 2014, Phillips Lighting Limited entered into a strategic alliance with Amazon.com, Inc. in order to enhance its presence in the global market.
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