MICELLAR CASEIN MARKET ANALYSIS

Market Challenges And Opportunities

Global Micellar Casein Market - Restraints

• Fluctuating milk prices around the globe due to various environmental factors

Fluctuating milk prices around the globe due to various environmental factors are expected to restrict the micellar casein market growth. Micellar casein is mainly produced from skimmed milk through membrane filtration. Thus, prices of milk play a vital role in the overall ingredient price and supply. Moreover, the global micellar casein market is facing intense competition from dairy-based, animal-, and plant-derived protein ingredients, which is expected to hinder the market growth. The growing adoption of natural or plant-derived proteins such as pea proteins is projected to hamper the global micellar casein market growth over the forecast period.

Global Micellar Casein Market - Opportunities

The rising use of micellar proteins in protein shakes is expected to create lucrative growth opportunities for the global micellar protein market over the forecast period. For instance, in April 2017, Gaspari Nutrition launched a new protein product to expand its protein portfolio. The lineup includes: Myofusion, IsoFusion, IntraPro, and Precision Protein. MyoPure 100% Pure Micellar Casein by Gaspari Nutrition is derived from German Powerhouse, Molkereigesellschaft Lauingen GmbH (MGL), a global company engaged in the development and production of micellar casein. Gaspari Nutrition Inc. provides health care products. The Company offers nutritional supplements.

Increasing applications of micellar proteins in the production of low-cheese fat is expected to fuel the market growth over the forecast period. The use of micellar proteins increases the protein content of cheese while reducing its fat content and also enhances the cheese yield. This trend is expected to fuel the market growth.