MICELLAR CASEIN MARKET ANALYSIS

The global micellar casein market was valued at US$ 748.9 Mn in 2022, exhibiting a CAGR of 6.9% in terms of revenue, over the forecast period (2023 to 2030) to reach US$ 1,277.1 Mn  by 2030. Micellar casein is a rich protein source that consists of five important proteins such as beta, gamma, delta, alpha, and kappa. The removal or modification of any of the proteins eliminates the natural micelle protein. It exists in the natural form and is easily digested by the body. It supports faster recovery and promotes a feeling of fullness by delivering proteins to the muscles for up to 12 hours. Moreover, micellar casein boosts muscle repair in case of any injury. Micellar casein is widely used in sports nutrition products as it supplies amino acids to the muscle cells. Furthermore, this protein removes the amount of fat present in the body.

Global Micellar Casein Market- Impact of Coronavirus (Covid-19) Pandemic

The COVID-19 pandemic hampered the food & beverages sector. The pandemic also affected the global micellar casein market. Micellar casein is commonly used in the production of protein supplements and sports nutrition products, thus boosting the market growth. During the pandemic, the focus on health and wellness increased, leading to a rise in the demand for protein supplements as people focused on improving their overall well-being. This trend increased the product demand and boosted the global micellar casein market growth. However, the closure of gyms and fitness centers during the pandemic reduced the demand for fitness-related products including protein supplements. Thus, the closure of gyms and fitness centers negatively impacted the global micellar casein market growth.

Figure 1. Global Micellar Casein Market, By Product type, 2022 

To learn more about this report, request sample copy

Global Micellar Casein Market - Drivers

• Increasing use of Micellar casein in various food products to boost their protein content

Micellar can be used as a food additive in various food products due to its slow and moderate digestion capabilities. Micellar casein is regularly used in bakery and snack products, and food manufacturers use it to make distinctive products. There is a growing demand for nutrition foods, like micellar casein-based foods, owing to the increasing awareness of the importance of eating healthy and staying in shape. Moreover, micellar casein, which is rich in protein and amino acids, is derived from the liquid portion of milk. It is used in cheese, fresh dairy products, smoothies, meat products, therapeutic nutrition, and protein fortification. Such a wide range of applications is advantageous to the global micellar casein market.

• Growing demand for fortified food

The growing demand for fortified food is projected to fuel the global micellar casein market growth. Foods that contain protein ingredients and are labelled as "high-protein" are becoming more and more important as a result of protein fortification. The rising demand for such foods is expected to propel the micellar casein market growth over the forecast period.

Global Micellar Casein Market - Restraints

• Fluctuating milk prices around the globe due to various environmental factors

Fluctuating milk prices around the globe due to various environmental factors are expected to restrict the micellar casein market growth. Micellar casein is mainly produced from skimmed milk through membrane filtration. Thus, prices of milk play a vital role in the overall ingredient price and supply. Moreover, the global micellar casein market is facing intense competition from dairy-based, animal-, and plant-derived protein ingredients, which is expected to hinder the market growth. The growing adoption of natural or plant-derived proteins such as pea proteins is projected to hamper the global micellar casein market growth over the forecast period.

Figure 2. Global Micellar Casein Market, By Region, 2022

To learn more about this report, request sample copy

Global Micellar Casein Market - Segmentation

Based on the product type, in 2022, micellar casein isolates accounted the largest market share of 76% in terms of revenue, followed by micellar casein concentrates. Micellar casein concentrates have superior emulsification properties and high-calcium, low-fat content, and high-protein content, all of which contribute to its high market growth potential.

Global Micellar Casein Market - Opportunities

The rising use of micellar proteins in protein shakes is expected to create lucrative growth opportunities for the global micellar protein market over the forecast period. For instance, in April 2017, Gaspari Nutrition launched a new protein product to expand its protein portfolio. The lineup includes: Myofusion, IsoFusion, IntraPro, and Precision Protein. MyoPure 100% Pure Micellar Casein by Gaspari Nutrition is derived from German Powerhouse, Molkereigesellschaft Lauingen GmbH (MGL), a global company engaged in the development and production of micellar casein. Gaspari Nutrition Inc. provides health care products. The Company offers nutritional supplements.

Increasing applications of micellar proteins in the production of low-cheese fat is expected to fuel the market growth over the forecast period. The use of micellar proteins increases the protein content of cheese while reducing its fat content and also enhances the cheese yield. This trend is expected to fuel the market growth.

Global Micellar Casein Market - Trends

The rising trend of using micellar proteins in juices and nutritional beverages is expected to fuel the global micellar protein market growth. For example, the use of micellar casein in any beverage increases the content of milk proteins and its blend flavor enhances the flavor of the juice. This is expected to propel the global micellar protein market growth.

The growing demand for high-protein bakery products is expected to fuel the growth of the global micellar proteins. The use of micellar proteins makes high-carb food healthier. According to the Coherent Market Insights’ analysis, Ingredia, a major dairy-based firm, manufactures PRODIET Advance (Micellar Casein); a protein solution developed for use in high-protein puddings.

Global Micellar Casein Market - Regional Analysis

North America was the largest regional market accounting for 43.30% in 2023 in terms of revenue. North America had a strong presence of micellar casein products. The developed regional food & beverages industry along with the increasing demand for protein-rich products is driving the market growth.

Europe is another significant market for micellar casein. Countries such as Germany, France, and the U.K. showed notable micellar casein demand in the food and sport nutrition sectors. The region focuses on healthy and functional food items, thus boosting the market growth.

Global Micellar Casein Market - Recent Developments

• In January 2020, Arla Foods Ingredients Group P/S opened its new modern innovation center for the ingredients business in Denmark. Arla Foods Ingredients is a leading whey ingredient supplier for infant nutrition, baking, dairy, medical applications, and sports nutrition. It is known for having the industry's highest levels of quality, innovation, and food safety.
• In October 2021, Mike’s focused on expanding its milk fat sales and exploring new commercial opportunities. In order to help a local cooperative buy and sell bulk milk and dairy solids and maximize the use of its facilities and farmer/owners' businesses, the company recently managed a portion of the business for the cooperative. Mike's Hard Lemonade Co. is an alcopop supplier based in Levittown, Pennsylvania. It became a part of Badlands Beverage Brands, Inc. as of 2017. Founded in 1999, Mike's partnered with the United Service Organizations (USO) in 2018, donating US$250k.
• In 2021, June, Arla Foods Ingredients introduced Micelpure, a premium micellar casein ingredient specifically designed for high-protein sports nutrition products
• In 2020, Glanbia Nutritionals launched various micellar casein-based protein powders and beverages under its brand name, ProTherma. Glanbia Nutritionals, Inc. manufactures and sells nutritional and functional ingredient solutions. The company offers amino acids, vitamins, minerals, dairy lactose, milk proteins, and nutritional delivery systems. Glanbia Nutritionals serves the food & beverages, supplement, and animal nutrition industries globally.

Global Micellar Casein Market - Key Players

The key players operating in the micellar casein market are Arla Foods Ingredients Group P/S, The Milky Whey, Inc., ProteinCo, Havero Hoogwegt B.V., Idaho Milk Products, Inc., Milk Specialties Global, AMCO Proteins, Ingredia SA, Glanbia Nutritionals, Inc., Nutrimed Healthcare Private Limited, and FrieslandCampina Domo.

*Definition: Micellar casein is a milk protein mainly derived from dairy (bovine's milk). Typically, bovine's milk is comprised of two types of milk proteins with a specific ratio-whey and micellar casein. Unlike whey protein, micellar casein exits in the micelle form and is present in the highest ratio approximately 79-80% in milk.