METHIONINE MARKET ANALYSIS

The global methionine market is facing significant challenges due to the availability of substitute products in the recent years. One of the major substitutes for methionine includes lysine, which is also an essential amino acid required for poultry and swine nutrition. The demand for lysine has been increasing at a higher pace as customers perceive it as a better and more economical alternative. Moreover, the production of lysine is less complex than methionine and the manufacturing costs are also lower. This has incentivized several livestock farmers to shift from methionine to lysine. Furthermore, new substitute products containing alternative nutrients are being introduced by various startup companies. These new innovations claim to achieve similar benefits as methionine but at lower prices. Unless the existing players introduce innovative formulations and differentiate their products, it will be difficult to retain existing market share and attract new customers.

Opportunity: Emerging markets of Asia Pacific & Latin America

The global methionine market sees tremendous opportunities in the emerging countries of Asia Pacific and Latin America regions. These economically developing nations have a growing population and rising disposable incomes. This translates to an increasing demand for meat and meat products over the coming years. Since methionine is a crucial nutrient for poultry and swine farming, its consumption is expected to shoot up simultaneously. Both the regions have traditionally been large importers of meat but are now looking to boost domestic production. This is encouraging significant investments into livestock infrastructure and operations. International methionine manufacturers can capitalize on this situation by partnering with regional farmers and strengthening supply chains. Penetrating these new high potential markets in the early growth phase will help gain a competitive advantage. It can also open avenues to capture a major share of the global methionine demand in the foreseeable future.