MESOTHERAPY MARKET ANALYSIS

Mesotherapy Market Size and Trends

The mesotherapy market is estimated to be valued at USD 540.1 Mn in 2024 and is expected to reach USD 1,361.1 Mn by 2031, exhibiting a compound annual growth rate (CAGR) of 14.1% from 2024 to 2031.

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Mesotherapy procedures are gaining popularity owing to their minimally invasive nature and temporary effects. The rising number of cosmetic surgeries along with the demand for non-surgical aesthetic treatments are driving the demand for mesotherapy. Moreover, increasing disposable income and growing adoption of non-invasive aesthetics among younger generation are fueling the mesotherapy market growth. However, higher cost of the treatment and availability of alternative treatments, such as skin fillers, are some of the factors that can hamper the market growth during the forecast period.

The increase in cosmetic dermatologic procedures

The rising popularity of cosmetic procedures among people has significantly boosted the mesotherapy market in recent years. Mesotherapy involves injecting pharmaceutical and homeopathic ingredients through shallow multi-injections into the mesodermal layer of the skin. It is becoming a popular non-surgical technique used for reducing wrinkles, cellulite, scars, loss of firmness, and to delay the signs of aging. As people are becoming more conscious about their appearance, they are readily opting for procedures that can help them slow down or reverse the effects of aging. Mesotherapy fulfils this need well as it boasts of less downtime and side effects compared to more invasive surgeries. The non-surgical nature of mesotherapy along with instant visible tightening and lifting results have captivated many. Especially post COVID-19 as people want to look their best, mesotherapy’s appeal has amplified. This has encouraged several new players to offer diverse mesotherapy solutions to cater to the evolving needs. For instance, in June 2022, the American Society for Dermatologic Surgery (ASDS) Consumer Survey on cosmetic dermatologic procedures, it was revealed that consumers heavily rely on dermatologists for guidance on cosmetic procedures and skincare choices. Dermatologists emerged as the top influencers among 16 factors affecting consumers' decisions to undergo cosmetic procedures. Factors such as board certification and licensure level were key considerations when selecting a practitioner. More than 66% of patients who consulted dermatologists were ASDS members.

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Finding Affordable Alternatives to Cosmetic Procedures

Along with rising costs, many individuals also want to avoid invasive surgical procedures when possible. There is a strong preference for minimally-invasive or non-invasive options that can deliver cosmetic benefits with less downtime and fewer potential side effects compared to treatments like facelifts or liposuction. Mesotherapy fits well with this trend as it involves superficial injections under the skin rather than deep tissue manipulation. The minimal discomfort and rapid recovery of mesotherapy sessions appeals to a busy, health-conscious demographic. As awareness of these benefits increases, more people will opt for mesotherapy as their preferred choice for tackling signs of aging, cellulite or other aesthetic issues in a low-risk manner. Social media popularity of "lunchtime procedures" is also helping drive interest, normalizing mesotherapy as an easy enhancement that fits into most daily schedules.