MESO-ERYTHRITOL MARKET ANALYSIS

Market Challenges And Opportunities

Drivers

Rising preference for healthier alternative for refined sugar

Meso-Erythritol is referred as a chemical reagent, which plays vital role as a healthier sweetener. It helps to enhance metabolic rate without affecting the cholesterol and insulin level. It is used to cure diseases such as obesity and other cardiovascular problems. In addition, it is used for the production of healthy diet products such as beverages, baked goods, chewing gums, tabletop sweetener packets, and others. Thus, increasing preference for healthy lifestyle is expected to boost demand for Meso-Erythritol across the globe.  

Increasing demand for Meso-Erythritol across the cosmetics industry

Meso-Erythritol is odorless and non-hygroscopic substance that is used to improve moisture retention in skincare products. Moreover, it is used to manufacture night creams and anti-aging serums, as it offers prevention from wrinkle formation. The adoption of high quality and natural ingredients such as Meso-Erythritol in cosmetics product is expected to accelerate growth of the global Meso-Erythritol market growth during the forecast period.

Market Restraints

Presence of alternative sweeteners are hindering the market growth

Xylitol is used as natural sweetening agent in confectionary products. In addition, it offers several health benefits such as less sugar and low calorie content. Furthermore, ethyl maltol is used as sweetening agent in the production of fruit juices, ice creams, fruit wine, dairy products, and others. Thus, availability of several sweeteners such as xylitol, stevia, monk fruit, manitol, ethyl maltol, sorbitol, lactitol, and maltitol, among others are expected to restrain the global Meso-Erythritol market growth. Nevertheless, rising consumption of natural sweeteners is expected to boost demand for Meso-Erythritol.